With the peak holiday and sale period approaching, it’s time to get your digital marketing strategy ready to go.

Connecting with your customers can be tricky during the BFCM sale period. A lot of brands heavily rely on Email marketing to communicate their sale offers and promotions with their customers. 

With so many brands flooding their customer’s inboxes with promotion and sale emails, it’s easy to get lost in all this noise. That’s why you need to incorporate Klaviyo SMS channel for your BFCM weekend.

Take your Black Friday Cyber Monday sales to the next level with SMS Marketing

Why you should include Klaviyo SMS marketing in your BFCM strategy?

1. Cater directly to mobile shoppers
   • 73% of consumers have made a purchase based on receiving a text message from a brand. 
2. Reduce holiday shopping stress
   • SMS is the perfect channel to keep your customers updated about their order shipping status or any perks and offers available.
3. Cut through the noise
   • SMS is nearly guaranteed to be seen even during the most competitive times of the year.

 

Launch Klaviyo SMS Marketing in time for BFCM with these 4 steps:

Step 1: Access all of Klaviyo’s SMS features with one click

1. Enable SMS: Simply click 
   1. “Set up SMS for free” from your account setting page.
2. Select a phone number:
   1. Complimentary alphanumeric sender IDs (UK and AUS)
   2. Or, port over toll-free numbers or short codes from a previous provider

Step 2: Grow Your List and welcome new subscribers

1. Create a Dedicated SMS Welcome series
   1. Create this first before collecting new subscribers
   2. Use “Consented to Receive SMS” as your Welcome flow trigger
2. Collect SMS consent
3. 1. 1. Collect consent at checkout
      2. Include a discount or early access when subscribing to SMS
      3. Use targeted forms for email-only subscribers
      4. Send an email campaign to invite existing subscribers to join your SMS list

 

Step 3: Add SMS to key flows to improve conversion rates this holiday season

Multi-channel flows

• Welcome Series
• Abandoned Checkout + Abandoned Cart
• Browse Abandonment

Next Level:

• Price Drop + Back in Stock Notifications
• Transactional Notifications
• Post-Purchase Thank You + Bounce Back
• Review Requests
• VIP Status + Loyalty Point Reminders

Post Purchase journeys

• Use SMS to deliver the most valuable information directly to customers’ phones.

Examples:

• Provide tips + tricks for the best results
• Share a link to a tutorial video
• Offer expert advice via text
• Send VIP status or loyalty point reminders
• Ask for a product review

Step 4: Use multi-channel campaign strategies to build anticipation and convert last-minute shoppers

• Lead a promotion with SMS
  1. Generate excitement: Early access for SMS subscribers will help grow your list and anticipation
  2. Start your sale strong: motivated shoppers will receive your promotion on the highest engaged channel, meaning supercharged sales.
  3. Exclude purchasers: avoid over messaging and exclude shoppers from your sale announcement email!

• End a promotion with SMS
  1. 1. Consider ROI: Lead with email which has a lower cost per message (CPM) for highly anticipated sales
     2. Measure engagement: If sales and engagement are strong from your first email, consider a 2nd email notification, again benefitting from a cheaper CPM
     3. Last call: if 2 emails haven’t converted subscribers yet, use SMS to grab their attention. Remember to always exclude purchasers from subsequent reminders. 

Don’t miss out on this incredible opportunity to connect with your customers and increase your sales during one of the most competitive times of the year.

Ready to increase your sales and grow your business this upcoming BFCM weekend? Signup to Klaviyo SMS marketing now.

What next?

Now that your Klaviyo SMS marketing strategy is mapped out, it’s time to get cracking and watch the conversions roll in.

if you’re looking for a helping hand with your email marketing, book a FREE discovery call today!